how to make backlinks for blog? I recently inquired, ‘In the realm of SEO, what’s the primary obstacle you’re grappling with?’ Almost without exception, individuals within my community emphasized a common formidable challenge: the formidable undertaking of creating high-quality backlinks.
The dynamics of backlink creation have undergone substantial changes in the last half-decade. Making a meaningful impact on your company’s search rankings now necessitates the acquisition of links from credible and authoritative sources. The era of relying on indiscriminate, spam-laden links on your blog is a thing of the past; in fact, such practices could be counterproductive.
In the spirit of aiding emerging marketers and SEO enthusiasts, here are seven proven tactics to cultivate top-tier backlinks for your website.
1. Emphasize What Benefits the Site Gets
The fundamental drive for any blog pursuing backlinks is fundamentally self-interest. Persuading a website owner to provide you with a link involves effectively communicating the advantages they could accrue.
Here’s an insider perspective: A significant portion of websites is pursuing comparable benefits, such as:
- content that aligns with their site’s theme
- comprehensive and in-depth content
- professionally crafted content
- association with a reputable and trustworthy site
Find What People are Linking to
how to make backlinks for blog? The initial step toward acquiring outstanding backlinks involves identifying websites already blessed with exceptional backlinks and scrutinizing their link profiles. The rationale is that remarkable content naturally attracts links, compelling site owners to share it with their audience. In this primary phase, the objective is to spot pages boasting numerous links, indicative of their history of hosting content worthy of linking.
To unearth blog posts that have amassed the highest number of inbound links, follow these steps. For the sake of illustration, let’s consider Pet Paradise, an online pet emporium seeking links, traffic, and visibility for its array of cat products.
- Install the SEO for Firefox Toolbar (it’s free!)
- Execute a Google search (in this case, a query for “cat products”), click the “show options” button below the search box on the left, and select “blogs” from the categories.
- Opt for the “100” option just below the search box on the right to access the Top 100 search results.
- Once the results are visible, click the “CSV” link just below the search box on the right to export the results file.
- While the SEO for Firefox provides comprehensive information, for this task, concentrate on the data in the “Y! Page Links” column and eliminate the rest.
- Organize the list in descending order based on “Y! Page Links.” Your CSV results should now be arranged accordingly.
Now armed with a compilation of blog posts about “cat products” that have garnered significant links, the subsequent step in the journey to constructing premium backlinks involves identifying the specific sites linking to these posts.
Attract links by creating free tools.
Crafting free tools holds the potential to accumulate a significant number of backlinks. Let me illustrate this concept through a practical example.
Imagine my blog operates in the realm of personal finance, particularly focusing on mortgages; in such a scenario, I could develop a mortgage calculator. Offering a valuable resource tends to catalyze the generation of relevant links. However, the process of tool creation comes with its set of challenges. Typically, collaboration with a developer is required to bring forth a functional tool that seamlessly integrates into the webpage.
It’s important to note that your tools don’t have to be overly complex; even a simple tool like an embed code generator can be effective in generating links.
SiegeMedia, a well-known content marketing hub, strategically devised an infographic embed code generator to attract links to their domain. Similarly, Hubspot utilizes its “Free Email Signature Template Generator” to acquire links.
For inspiration on successful link-building through tools, explore these five illustrative examples.
Contribute Guest Posts.
An impactful strategy for link generation to your blog involves contributing posts to other blogs within your niche. Despite declarations that guest posts are passé, rest assured, they remain a potent method for securing links to your blog.
“Consider these actionable tips for successful guest posts:
- Prioritize authoritative sites, even if it poses a challenge. A single link from a high-authority site holds more value than a dozen links from lower-quality sources.
- If finding niche-specific sites proves challenging, explore overlapping niches. For example, a wellness blog could contribute to a fitness blog, and vice versa.
- Conduct comprehensive research before outreach. Develop three to four blog ideas with outlines in advance. Upon receiving a positive response, promptly provide an overview or the complete post.
- Don’t hesitate to reach out to blogs without a designated “Write for Us” page. Many blogs may still be open to guest posts even without explicit invitations.
- Emphasize delivering value in your pitch. Presenting something unique or a compelling case study enhances your likelihood of approval. The key is to stand out in your approach.