If you own a small business, you already understand the value of establishing a strong brand presence in your community. Customers looking for services such as plumbing, HVAC, electricians, or other home services look for them on the internet. Having a well-ranked website on search engines like Google ensures that your services are the ones that people look for. However, for your website to appear at the top of search engine results, you’ll need to devise a plan incorporating relevant content, backlinks, and other factors. That’s where do-it-yourself DIY SEO Tools come in handy: they can help you uncover profitable keywords and track your progress, even if you’re not an SEO professional.

Finding the perfect DIY SEO Tools for your business needs, like with any software or application, is the difficult part. That’s why we’ve put up a list of the best tools available. Take a look at the options below to discover which one makes the most sense for your company.


Google PageSpeed Insights:-

This tool will evaluate a URL’s loading speed and performance on both desktop and mobile devices. Your site’s performance is then graded on a scale of 0 to 100. It informs you exactly how long it takes for the site to load based on several indicators, as well as suggesting areas for improvement.

Ahref Webmaster Tools:-

Sign up for Ahrefs Webmaster Tools, authenticate your website, and you’ll be able to audit it for over 100 different technical SEO concerns. The DIY SEO Tools also offers suggestions for how to fix them.

After doing an audit, it will recommend locations where you may strengthen your internal linking, which can help you increase your search engine results.

You can also examine your site’s organic keyword rankings and who is linked to you with this tool.

Housecall Pro SEO Grader:-

Housecall Pro is known for assisting field service professionals in taking their business to the next level. That’s why we created our SEO grader with small service businesses in mind, to make it easier for clients to find them when looking for a home service.

Moz Pro:-

Moz Pro is a piece of software that lets you handle most of your site’s SEO. This tool is simple and can help small to large enterprises increase organic website traffic. They have a user-friendly interface, which is ideal for new folks to SEO.

Answer the Public:-

Enter any relevant term, and Answer the Public will return a vast list of long-tail keyword possibilities as well as frequently requested questions.

Google Analytics:-

Google Analytics, arguably the most powerful free analytics tool available, analyses almost every amount of traffic to your website—where it comes from, which pages receive it, and so on.

While it isn’t specifically for SEO, it is a useful tool for determining whether or not you are receiving visitors through organic search.

Google Analytics, on the other hand, has since stopped displaying which keywords are bringing you those visitors. You’ll need to utilise it in conjunction with a tool like Keyword Hero to find out what’s behind “(not given).”

Google Search Console:-

Google Search Console gives you a sneak peek at what the world’s most popular search engine thinks of your site. It allows you to monitor and fix technical issues on your website, views crucial SEO data like clicks, impressions, and average ranking position, and submit sitemaps, among other things.

If you care about your search engine rankings, you should be aware that Bing and Yandex each have their own “search console.”

Ahrefs’ Backlink Checker:-

The free edition of Ahrefs’ Backlink Checker displays the top 100 backlinks to any website or URL, as well as the overall number of backlinks, referring domains (links from unique sites), Domain Rating (DR), and URL Rating (UR), where appropriate.

Pasting your competitor’s website and looking for prospective link-building chances is an excellent method to use this tool.

Google Ads Keyword Planner:-

Enter a phrase or a set of keywords into the tool, and Google Keyword Planner will offer you with a variety of data to aid in the planning of your keyword strategy, including competition, monthly search traffic, and even suggested ideas you may not have considered.


Before you even publish your web page, check out how your meta title and description will appear in the search results. It works on both a desktop and a mobile device.

Google Trends:-

Google Trends displays the most popular search keywords over time, which can be useful for detecting seasonal patterns in search popularity. Compare and contrast the relative popularity of a variety of terms.

Ahrefs’ SEO toolbar:-

The Ahrefs SEO toolbar is a free Chrome and Firefox addon that checks for broken links, tracks redirect chains, and highlights nofollow connections on any webpage.

Yoast SEO:-

Enter your core keyword for your blog article, and Yoast SEO will offer ways to improve your blog post’s search engine optimization.

Classy Schema Structured Data Viewer:-

Always double-check that you’re doing the technical components of SEO correctly. Check to determine if your structured data/schema markup is correct with this tool.

SERP Robot:-

To discover where you rank for each term, enter any website or web page and up to five keywords. Examine your competitors’ rankings as well.

XML Sitemaps:-

Simply enter your website’s URL and a few optional settings, and XML Sitemaps will generate a sitemap for you to submit to Google Search Console and Bing Webmaster Tools.

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Manish Yadav

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